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Pre-Order Explained

Pre-Order Explained

Some products may be available for pre-order. If this is the case for the product you wish to purchase, the timelines for delivery will be displayed on the product page and you will be emailed with updates on your pre-order.

Launching via a pre-order model is the quickest way to get our shoes to you, allows you to guarantee your favourite colour/size and allows us to operate more sustainably.

  1. Guarantee your colour and size - A pre-order model allows us to accurately gauge demand as a new business. Without this model, we may under-order a popular colour or size and you as the customer may miss out!
  2. Quickest way to get your shoes - A pre-order model is the only way for us to bring our brand to life and bring our grounded running shoes to you!
  3. Less waste - We purchase exactly what we need to fulfil the pre-orders and some additional holding stock. A small amount of the holding stock is for exchanges/returns and the rest is to fulfil future demand, which is accurately forecasted based on the pre-orders. This model allows us to reduce waste and only produce the amount of shoes we believe we need.

Your shoes will then be made to order and will be delivered as soon as they are ready. We’ll keep you updated at every step of the way of your shoes journey through production and delivery.

Whilst initially operating a pre-sale model, all consumer rights remain and orders can be cancelled at any point prior to delivery and all orders are subject to a 30-day return policy after delivery as long as they are unworn and  in saleable condition.

If you have any questions, please don’t hesitate to direct message us on instagram or email us at

Alert me via email when this size/colour becomes available