Privacy policy
Bahe Design Limited ("Bahé", "we", "us", or "our") is the data controller responsible for your personal data.
We are committed to protecting your privacy and handling your data in a transparent and secure way. We only collect and use your data where necessary to provide our services or improve your experience.
This Privacy Policy describes how bahe.co (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
In this Privacy Policy, we refer to any information that can uniquely identify an individual as “Personal Information”.
See the list below for more information about what Personal Information we collect and why.
Device information
- Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels
- Disclosure for a business purpose: shared with our processor Shopify
Order information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card and debit card numbers), email address, and phone number.
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: Disclosure for a business purpose: shared with our processor Shopify, payment processors, and logistics/delivery partners.
Customer support information
-
Examples of Personal Information collected: Examples of Personal Information collected: name, contact details, and order information.
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We use payment processors to securely handle transactions. These providers process your data only on our behalf and in accordance with our instructions.
- We use logistics and delivery partners to fulfil orders
- We use analytics and marketing providers to improve and promote our services
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
- We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement."
- For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
We only use non-essential tracking technologies with your consent, where required by law.
You can opt out of targeted advertising by:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Our website uses the remarketing function ‘Pinterest-Pixel’ of Pinterest Inc. This function is used to present visitors to this website with interest-based advertisements (‘Promoted Pins’) when they visit the social network Pinterest. For this purpose, Pinterest pixels have been implemented on our website. When you visit the website, a direct connection to the Pinterest servers is established via Pinterest pixels. The Pinterest server is informed that you have visited this website and Pinterest assigns this information to your personal Pinterest user account.
You can find more information about the collection and use of data by Pinterest and about your rights and options for protecting your privacy in Pinterest's data protection information.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, provide marketing communications where you have opted in and keeping you up to date on new products, services, and offers.
Lawful basis
Pursuant to the UK and EU General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
- Contract: to process and fulfil your orders
- Legal obligation: to comply with tax and regulatory requirements
- Legitimate interests: to improve our services, prevent fraud, and ensure security
- Consent: for marketing communications and non-essential cookies
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we retain your Personal Information only as long as necessary:
- Order data: up to 6 years (legal/tax obligations)
- Customer support data: up to 2 years
- Marketing data: until you unsubscribe or become inactive
- Analytics data: retained according to provider policies
You may request deletion of your data at any time.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
Your rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at: reconnect@bahe.co
Your Personal Information may be processed in Ireland and transferred outside the United Kingdom and European Economic Area, including to Canada and the United States.
Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses and transfers to countries with adequacy decisions.
For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
We rely on safeguards such as:
- Standard Contractual Clauses
- adequacy decisions
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
We use a cookie consent tool that allows you to accept or reject non-essential cookies. You can update your preferences at any time.
Non-essential cookies are only placed on your device after you provide your consent.
Cookies Necessary for the Functioning of the Store
| Name | Function |
|---|---|
| _ab | Used in connection with access to admin. |
| _secure_session_id | Used in connection with navigation through a storefront. |
| cart | Used in connection with shopping cart. |
| cart_sig | Used in connection with checkout. |
| cart_ts | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| secret | Used in connection with checkout. |
| secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| _shopify_u | Used to facilitate updating customer account information. |
Reporting and Analytics
| Name | Function |
|---|---|
| _tracking_consent | Tracking preferences. |
| _landing_page | Track landing pages |
| _orig_referrer | Track landing pages |
| _s | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
We do not respond to “Do Not Track” signals. Instead, you can manage your tracking preferences via our cookie consent tool.
Data Security
We implement appropriate technical and organisational measures to protect your Personal Information, including:
- secure servers
- encryption
- restricted access controls
Payment data is processed securely by third-party providers and is not stored by us.
Children’s Data
Our services are not intended for individuals under the age of 16, and we do not knowingly collect personal data from children.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at reconnect@bahe.co or by mail using the details provided below:
Bahe Design Limited, 4 & 5 The Cedars Apex 12, Old Ipswich Road, Colchester, Essex, United Kingdom, CO7 7QR
Last updated: April 2026
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/
